The American Medical Association created a social media use policy to help physicians protect patient privacy, and physicians’ personal and professional reputations. The new policy encourages physicians to:
- Use privacy settings to safeguard personal information on social networking sites;
- Monitor their own Internet presence to ensure that the personal and professional information on their own sites and content posted about them by others is accurate and appropriate;
- Maintain appropriate boundaries of the patient-physician relationship when interacting with patients online and ensure patient privacy and confidentiality is maintained;
- Consider separating personal and professional content online;
- Recognize that actions online and content posted can negatively affect their reputations among patients and colleagues, and may even have consequences for their medical careers.